I made my first album with a label. I had a clear vision for my music, but they told me it was wrong, that I needed to reshape myself into a “music-industry-friendly character.” They tried to turn me into someone I’m not. Each song became a single. It got airplay. But my concerts were half empty. Something felt wrong. I wasn’t being true to the music, to myself — or to you.

So I divorced the label. It took two years, mediators, and a lot of money. I lost the master rights to my 1st album. And when it was over, I had to start from scratch. For my second album, I turned directly to you. I asked for help producing it through pre-orders. I thought maybe 150 people would support it. But 800 of you did.

That’s how the Music Family was born.

With your help, I produced Love Migration. It didn’t receive much radio airplay, but suddenly, my concerts began selling out. Then we made Andalusian Brew together, the album that brought my breakthrough to the international market and earned me the International Sephardic Music Award, and then Ke Haber which was documented for the Library of Congress, and it’s main single Una Segunda Piel won the Eurovision for Minority Languages.

The label said selling 12,000 albums was a FAILURE. >> I call this success! << Because it means making music with you. Freely, honestly, and without asking permission from gatekeepers. I now release an album every 2-3 years and play over 100 concerts a year, all thanks to this direct connection between us.

That’s why I created my Music Family. To keep my music independent, personal, and connected. To turn listeners into companions on the journey. A small circle where we support each other directly, no labels, no middlemen, and where the music can grow freely and be shared first with the people who care. 

This isn’t a fan club. It’s not a subscription. It’s a shared commitment to music made with integrity, freedom, and heart.